Legend Information – What Goes on the Outside is Reflective of What’s Inside

What is the importance of legend information in the sale or development of a project? It is often a minor detail in a series of events that make up the final product – almost insignificant at first glance. But in the world that we live in, is it?

You most certainly will not see all the special features of the product you buy as a consumer – the internal workings, the quality of the hidden construction or the special features “under the hood” so to speak. In fact technology is increasing and developing to the point that most of us have very little understanding of what is inside anymore anyway.

The cosmetic features that decorate the outside, along with the company’s logo, are all you can see – and they will stand out for the life of the product. Logos and legend information, especially in this case, are becoming more important daily to the consumer as the technology gap increases. Most firms spend a great deal of money on the cosmetic touches – developing and creating their company legend to reach you the consumer. The intent is to have it representative of the item you buy, to be prominent in a not overbearing way, to make a statement about your choices, to establish trust and to send a non-verbal message to you within the confines of its borders. What do you think of when you see the Nike “swoosh”, the Rolex crown, Calvin Klein on clothes, the cameo of the See’s grandmother, the Maytag emblem or the Mercedes silver star over the hood? So we do, admittedly, often judge a book by its cover.

You could also think of it another way. That significant person in your life knows you are a good person within – but still, for special occasions, you dress the part and take care of the small details of looking good on the outside to be as presentable as possible to them for these special occasions. In both examples the outward information was important. In the same way the graphics, logos or key legends that become a final part of the keyboard product is of vital importance to the company producing the product and to us here at Advanced Input Systems. It is “proof” of quality on the inside.

In this technical bulletin we will look at the various types of legend information, how they are related to material types and factors that you should be aware of in creating your next customer’s design.