Improved Ease of Use, Error Reduction, or Glance Time Impacts Safety

Because touch screens are already effective at integrating input and display functionality, increasing perceived quality and user satisfaction requires new technology. Using touch feedback, touch screens for kiosk and point-of-sale (POS) applications can provide more definitive transactional confirmations, which can improve customer satisfaction and reduce staffing requirements. With touch screens that touch back, any application can become more interactive and personal. Connecting with users’ sense of touch attracts them in a way that sight and sound alone cannot.

Commercial and Industrial Controls

Haptic touch screens can be used in a variety of business applications such as retail and service POS, hospitality, industrial control, and emergency or command center operation. In these types of applications, the sense of touch provides reflex-rate response in milliseconds, allowing more efficient performance, especially when the operator cannot always be looking at the screen. Touch feedback can support improvements such as reduced errors, higher productivity, and lower training times.

Because understanding through touch is instinctive, touch feedback can reduce the need for focused attention, allowing safer operation for many applications. For medical and military/aerospace applications, even a small improvement in ease of use, error reduction, or glance time can have a significant impact on safety.

Application	Description
zoom image	Industrial / Medical / Military-Aerospace: A user will feel context-sensitive touch feedback when activating different user interface elements and virtual objects on the screen. Even a small improvement in ease of use, error reduction, or glance time can have a significant impact on safety.
zoom image	Hospitality: When touch screen buttons seem to depress and release, the result is a more intuitive and natural multisensory experience.
zoom image	Retail and Services POS: With the added confirmation that touch provides, users can give more attention to customers. Tactile cues can prompt users through selling steps without interfering with customer rapport, encouraging increased sales.
zoom image	Gaming: Gaming applications can be more fun and engaging with touch screens that provide tactile feedback.